Man Utd’s Loss to Ajax May Be Costly

تم نشره في Tue 16 May / May 2017. 12:00 AM
  • Jose Mourinho's Manchester United side are sixth in the Premier League

Manchester United will miss out on GBP50m if they fail to beat Ajax in the Europa League final on 24 May.

The game in Stockholm is their only remaining chance of reaching next season's Champions League.

Failure to qualify for Europe's flagship club competition for a second successive season would trigger a GBP21 million penalty clause in their 10-year, GBP750 million sponsorship deal with Adidas.

United also expect to earn up to GBP30 million more by being in the Champions League.

The Old Trafford club's financial officer Cliff Baty said: "For us the bigger prize is Adidas and Champions League."

The potential GBP21 million loss of income from Adidas represents 30% of this season's anticipated GBP70 million annual payment.

It would be spread across the 10-year length of the contract, with GBP4.2 million deducted immediately to cover the first two years of the deal, and GBP2.1 million knocked off the payments for each remaining year.

Baty said the winners of next week's game would get GBP6.5 million, with the losers due GBP3.5 million.

Additional income from the Europa League market pool of between GBP7 million and GBP8 million has helped soften the financial impact of being in the tournament this season.

United entered the competition as England's top-ranked team due to their FA Cup success last season. In addition, West Ham failed to get past the play-off round, Southampton were eliminated from the group stage and Tottenham were beaten in the last 32.

The extra revenue is one of the major reasons why they raised overall projections for the year to between GBP560 million and GBP570 million when they announced third-quarter results, with profits of between GBP185 million and GBP195 million now anticipated. United's record profit is GBP191.9 million.

Baty said in a normal year, United would expect to generate between GBP40 million and GBP50 million in the Champions League compared to between GBP15 million and GBP20 million in the Europa League.